Gen Z vacationers, the biggest rising and youngest era of vacationers, have gotten an more and more extra essential traveler demographic – and Priceline revealed knowledge about their spring break plans.
Regardless of the recession and ever-looming inflation, most younger vacationers are wanting to get out and journey this yr, at 63 p.c. They’re additionally not afraid to spend their further earnings on journey as an alternative of fabric issues.
With this eagerness comes curiosity to find new locations this spring break. Forty-six p.c of vacationers between the ages of 18 and 34 are going someplace they’ve by no means been earlier than this spring break. A smaller but no much less significant slice of this era are heading again to their “completely happy locations,” locations they’ve liked prior to now (at 33 p.c).
Twenty-one p.c of Gen Z vacationers is not going to be touring this spring break, which can point out that they are extra open to touring exterior of standard journey instances, one thing this era is capitalizing on as distant working alternatives proceed to develop.
Solely 8 p.c of Gen Z vacationers might be touring solo this spring break. As a substitute, the bulk appear to be touring with both household or mates this yr (at 46 and 35 p.c, respectively). Simply over one-quarter of vacationers will even be spending a while with their vital others this spring break.
