Sandals Resorts Worldwide is rolling out refreshed logos for its well-known Sandals Resorts and Seashores Resorts manufacturers.
The up to date modernized logos and their creation is being dubbed a strategic first step in speaking the inherent connections between the manufacturers, together with Caribbean experience, all-inclusive resort innovation and household possession.
“The improved logos will not be simply efforts to alter the established order—there is a a lot larger function at play right here,” mentioned Scott Peiffer, Government Inventive Director for Distinctive Holidays Inc. (UVI), an affiliate of the worldwide consultant of Sandals Resorts Worldwide, the corporate charged with delivering the manufacturers to a world market.
“Sandals is an extremely profitable model with a wealthy historical past that dates over 40 years and so it was each an exhilarating problem and weighty accountability to protect the hallmarks of the unique emblem whereas stylistically aligning it with sister model Seashores,” he added.
Sandals emblem. (Photograph Credit score: Sandals Resorts)
“We have created consistency amongst two of essentially the most well-known resort manufacturers on the earth, preserving the essence of Sandals whereas bringing Seashores clearly inside the household,” mentioned Peiffer, inventive director. “Refreshing the logos is a part of the mandatory work to create constructive synergies between our manufacturers, defending our legacy and optimizing the manufacturers for the long run.”
Kind foundry and design studio, Home Industries was tapped for the brand design work. Now sharing the identical script font, the logos are immediately identifiable as the identical portfolio of manufacturers.
“Refreshing the logos is a tangible indicator of SRI’s dedication to innovation and modernization,” added UVI Chief Advertising and marketing Officer Tony Cortizas. “We’re constructing upon our unbelievable heritage and wish our marks to mirror our momentum and to attract a transparent household connection between our manufacturers within the market.”
For a behind-the-logo look, go to Good day Paradise, the official weblog for Sandals Resorts.
