When ENHYPEN emerged on the palazzo steps of Fondazione Prada in Milan, they had been greeted with hundreds of Italian followers so frenzied to see the Okay-pop idols that the Prada presentation was momentarily eclipsed, turning it into an unofficial fan meet. “I used to be conscious that we had followers in Europe, however didn’t count on to see such a giant crowd,” Sunghoon tells InStyle. “I used to be shocked by the prove, and felt grateful and touched by their love and help.”
And that was just the start.
As Trend Month unfolded, the Okay-pop artists stored coming. Members from SEVENTEEN, BTS, Blackpink, EXO, NCT, BIGBANG, and extra charmed designers, trended on Twitter, and nabbed these coveted front-row seats throughout a number of time zones.
This yr’s Trend Weeks have made one factor clear: Luxurious vogue homes are getting into their Okay-pop period.
The hyperlink between luxurious vogue and Okay-pop is unmistakable. Each are within the aesthetic enterprise, utilizing visible arts to inform tales and create model mythos. Trend and Okay-pop are industries the place extravagance, opulence, and sweetness for the sake of magnificence are embraced. The idols themselves are the proper companions for vogue homes: their boundary-pushing aesthetics imply they’re keen risk-takers, making them interesting collaborators for luxurious manufacturers at all times making an attempt to spark the following main pattern or seize the following viral second.
Okay-pop is now a world behavior, not only a Korean pattern. Worldwide followers are emulating their favourite members, together with creating shopping for frenzies that promote out objects worn by idols within the hours or generally minutes after the photographs seem on social media. “There are usually not that many individuals on this planet who can impression a model that a lot,” Ukrainian milliner Ruslan Baginskiy tells InStyle after BTS’s Kim Taehyung wore considered one of his hats and immediately depleted the worldwide inventory of the piece. Manufacturers who aspire to develop and deepen their very own worldwide fan golf equipment are sensible to accomplice with idols who’ve already performed simply that (as demonstrated by ENHYPEN’s Italian followers inflicting an unexpectedly passionate furor at Milan Trend Week).
And the love goes each methods. Inspiration ricochets backwards and forwards between Okay-pop artists and designers. Labels are name-dropped in verses and designers create tour costumes for idols. The shared synergy has constructed a bridge between the style and Okay-pop worlds, resulting in a latest unprecedented surge in idols being tapped as model ambassadors.
Kings of 2023’s Trend Week: SEVENTEEN
No Okay-pop group made an even bigger impression on Trend Week this yr than SEVENTEEN. The total-time idols, part-time social butterflies nabbed these all-important front-row seats at 4 totally different vogue homes’ runways.
“Because it was my first Trend Week expertise ever, the journey itself shall be a reminiscence I’ll cherish perpetually,” Hoshi, who attended AMI’s runway presentation, tells InStyle. “I’m very a lot fascinated about vogue, so it was an honor to be invited and I had a lot enjoyable.” Not solely was it the worldwide famous person’s first Trend Week, it was additionally his first time within the Metropolis of Mild making the expertise further darling. “It was additionally my first time in Paris, and I felt that Trend Week added to the attract of the town itself. Visuals play a key half in what I do, I hope that I can even be capable of translate this expertise into music and performances that we current.”
Hoshi isn’t alone in taking away a memento of inspiration from his Trend Week go to. Fellow SEVENTEEN member Joshua attended Marni’s particular Tokyo presentation, additionally receiving a dose of inventive motivation for his efforts. “I believe it should positively encourage my work,” the singer tells InStyle, after surveying the saturated coloration palette and bespoke tailoring of Marni’s runway presentation. “I felt like the general manufacturing and magnificence spoke to me. The music began altering with the colour of the clothes, from the temper beginning just a little shiny to the temper getting darker. It was evident that numerous thought and so many intricate particulars had been put into this entire manufacturing.”
The expertise of attending Trend Week was notably impactful for Mingyu, who sat alongside Joshua at Marni’s entrance row. “Trend is at all times a supply of inspiration for me,” defined Mingyu, who solidified his “vogue icon” standing years in the past after strolling as a mannequin in Seoul’s Trend Week. “Having the ability to immerse myself in vogue by way of vogue reveals, specifically, is much more intuitive of an inspiration. The stage manufacturing, the music, the colours and all of the appears had been a brand new drive and thrill to me. If alternatives come up down the street, I might like to proceed on with these experiences.”
In the meantime in Paris, Jeonghan fell in love with each chic and horny look that walked down the Saint Laurent runway. When requested if he had a favourite look (or a glance his followers, Carats, would like to see him in), he cited “all the assortment”.
“The gathering as a complete was so superb that I couldn’t determine on a favourite look,” the famous person tells InStyle. “Every piece felt like a murals, and so they had this ethereal, sleek high quality to them which I used to be in awe of. I like how YSL brings to life such tall, lean appears in a method that transcends the concept of what’s thought-about ‘stylish’. I believe I’ll be drawn to appears from the gathering for one more whereas.”
Lastly, DK popped up in Milan this weekend at Bally’s able to put on assortment. The runway presentation was held within the Casa degli Atellani, as soon as Leonardo Da Vinci’s dwelling in the course of the years he spent portray “The Final Supper.” Like Hoshi, the BSS subunit member traded his “Preventing”
tracksuit for couture for his vogue week look.
BTS’s Chapter 2: Trend Ambassadorships But to Come
Members from world famous person group BTS additionally made cameos at Trend Week. No strangers to vogue icon standing themselves, the 7-member group was anointed world ambassadors for Louis Vuitton in 2021. Now, with their “Chapter 2” agenda permitting for extra individualized, solo ventures, members SUGA, Jimin, and j-hope have landed their very own, impartial vogue home ambassadorships with Valentino, Dior, and Louis Vuitton, respectively. .
Dior, who has been stanning BTS for years now having designed stagewear for the band’s 2019 ‘Love Your self: Converse Your self’ world tour, gushed in regards to the partnership with the ethereal, multi-talented Park Jimin. “This particular bond seals, greater than ever, [Jimin’s] friendship with the home and [the Artistic Director for Dior Men] Kim Jones,” an announcement learn from a press launch. “The South Korean artist now embodies the spirit and singularity of Dior model.”
Jimin, who’s lately introduced a solo album Face drops subsequent month, took to Instagram to declare he’s “so thrilled to begin a journey with @Dior!”
5 Signature Park Jimin Trend Strikes That Make Us Mushy
Valentino discovered its muse in SUGA, who lately casually introduced a world tour beneath his solo persona Agust D. Artistic Director Pierpaolo Piccioli cited the rapper and producer as a supply of inspiration explaining, “[He’s] a multifaceted artist; he’s an interpreter and makes use of his expertise and his work to precise himself with vitality and authenticity. He completely embodies all the things that DI.VA.s [an acronym that stands for ‘Different Values’] testimonials stand for: range, inclusivity, creativity, and fervour.”
SUGA responded to the designer’s love along with his signature candor, “All people have totally different goals and values … [Valentino and Piccoli] have been supportive of range, which is one thing that I additionally consider in.”
j-hope is the sartorial chameleon of BTS, bouncing from KAWS-infused hypebeast streetwear to sleekly tailor-made suiting to the soft-emo aesthetic of his solo album, Jack Within the Field. He does all of it, making him an enviable ambassador for whichever home is fortunate sufficient to signal him. Final week, Louis Vuitton received and signed the rapper as a home ambassador. “He’s beloved by followers the world over for his upbeat vitality, exact choreography and inventive musical route,” the model stated in an announcement. “With a optimistic on-and-off-stage presence, j-hope continues to push inventive boundaries and encourage worldwide audiences.”
11 J-Hope Trend Moments I Suppose We Must Discuss About Extra
With three idols claimed and 4 left, Bangtan’s ARMY followers are questioning which member is subsequent to safe a luxurious model appointment. To make the wait extra enjoyable, ARMY has been batting round couture home names on Twitter and in group chats like kittens batting round toy mice. Followers are hoping Kim Namjoon, stage identify RM, blesses Bottega Veneta along with his broad shoulders. The BTS chief wore a number of Bottega Veneta appears whereas selling his solo album, Indigo, and the model itself lately added a dose of validity to the rumored partnership due to some latest, high-profile Instagram follows: Matthieu Blazy, Bottega Veneta’s artistic director and Dario Gargiulo, the chief advertising and digital enterprise officer, each adopted the rapper lately. And with RM sitting entrance row at Bottega Veneta’s Milan presentation this weekend, an official model ambassadorship announcement appears all however inevitable.
Thank You, Kim Namjoon, for Inventing Fits
At present serving within the South Korean navy isn’t stopping rumors of eldest member Kim Seokjin signing with Cartier when he returns to civilian life. Kim Taehyung (stage identify V) looks as if he’s been coaching his entire life in preparation for a Celine ambassadorship, typically dressing head-to-toe within the model offstage and attending final yr’s Paris Trend Week present together with actor Park Bo-gum and Blackpink’s Lisa.
11 J-Hope Trend Moments I Suppose We Must Discuss About Extra
There’s additionally the unsubstantiated rumor of the youngest BTS member, Jeon Jungkook, negotiating with both Versace (the model he wore whereas performing on the 2022 FIFA World Cup’s opening ceremony) or Calvin Klein (which will surely be a monkey paw situation for ARMY — they’re wishing for one thing that would very properly destroy them).
Go Huge or Go House: ENHYPEN Takes on Prada
So, what’s it prefer to attend Trend Week as an idol? “Wonderful,” based on Heeseung, one of many seven members of the ultra-talented ENHYPEN. “It was superb to witness the fantastic thing about the town of Milan, and I can’t overlook the primary impression I had. Together with the structure, I used to be instantly shocked by how aesthetically pleasing all the metropolis is.”
Ni-Ki, the youngest member of the group, echoed that awe-inspired sentiment. “I simply felt like I used to be inside a film,” he tells InStyle. “I actually loved the sense of peace in Milan. The structure was unimaginable.”
The Okay-Pop rookies who debuted in 2020 are used to inflicting a commotion each time they go, however their followers (nicknamed ENGENE, a play on “engine” since they gasoline ENHYPEN’s passionate performances), shocked everybody after they turned up by the hundreds in Italy simply to catch a glimpse of their favourite artists earlier than Prada’s present. “I, like the opposite members, was so shocked by the variety of ENGENEs who got here out to see us,” Sunoo tells InStyle. “We haven’t had the chance to satisfy many worldwide ENGENEs in individual but and simply beginning to take action by way of our tour, so I felt so supported seeing the group on the present. We promise to work even more durable to ship optimistic vitality to our ENGENEs shifting ahead.”
The invitation from Prada and assembly the legendary designers Miuccia Prada and Raf Simons was a specific honor for Jay, who has typically cited the style world as a significant supply of his artistic ardour. “They’re two people within the vogue business whom I’ve at all times admired, so assembly them within the flesh was a real honor,” Jay tells InStyle. Certainly, The Idol grew to become The Fan when assembly the 2 icons. “Interacting and taking footage with them is an unforgettable reminiscence that may keep on with me for some time.”
“It was such an honor to satisfy [Miuccia and Raf] in individual,” Jake agreed. “I used to be thrilled to attend the present and would like to be invited once more sooner or later,” the idol stated (getting our hopes up for extra future good partnerships with Prada).
Very like SEVENTEEN’s Hoshi, Mingyu, and Joshua, the members of ENHYPEN soaked up as a lot inspiration as they may on their whirlwind go to to Prada. “Simply being in Milan itself for Trend Week was unbelievable,” Jungwon tells InStyle. The chief of ENHYPEN discovered his muse in each second, each element of his journey — all the way down to the very streets he walked on. “I used to be impressed by how trendy and well-dressed the folks there have been. I may additionally take images on the cobblestone streets and they might prove similar to those taken for our official photoshoots.”
As ENHYPEN returned to South Korea with Trend Week of their rearview, inspiration stoked of their hearts, and a renewed love of their devoted followers, it is clear that that they had been part of one of many buzziest runway seasons but. There’s one unmistakeable conclusion to attract: Trend Week could also be over, however vogue’s Okay-pop crush is simply getting began.
01
of 20
j-hope of BTS at Hermès’s Fall/Winter Males’s Assortment in Paris
The “Jack within the Field” singer and dance chief of BTS introduced his signature sunshine to Paris Trend Week when he attended Hermès’s fall menswear assortment carrying a covetable shearling jacket straight from the runway.
02
of 20
j-hope of BTS at Louis Vuitton’s Fall/Winter Males’s Assortment in Paris
Having served as a worldwide ambassador for Louis Vuitton (alongside his BTS bandmates) in 2021, Jung Hoseok blessed the model along with his presence for its Paris Trend Week presentation. Days later, the luxurious model proudly introduced the rapper shall be rejoining the LV staff as a home ambassador. On Instagram, Vuitton stated j-hope, “brings his distinctive attraction and magnificence to this thrilling new chapter.”
03
of 20
Jimin & j-hope of BTS at Dior’s Homme Present in Paris
Our present favourite duo, Jihope, stole the highlight after they appeared entrance row on the Dior Homme runway present. Jimin was there along with his new title: Dior World Ambassador. The luxurious label has been a distinguished fixture within the idol’s on- and off-stage wardrobe.
j-hope may need tagged alongside on Jimin’s huge day as a return favor. Final summer time, Jimin flew from Seoul to Chicago to attend j-hope’s solo live performance debut when he carried out at Lollapalooza. In his new documentary j-hope within the Field (now streaming on Disney+), j-hope described how a lot Jimin’s help helped him. “I used to be panicking,” j-hope stated of his temper, earlier than his pal and fellow idol arrived. “And I may solely shake off that concern due to Jimin.”
04
of 20
RM From BTS at Bottega Veneta’s Present in Milan
The chief of BTS, Kim Namjoon, made goals come true (actually) when he sat entrance row at Bottega Venneta’s vogue week presentation. Since BV grew to become a daily staple within the Indigo rapper’s wardrobe, followers have been begging for the artist to collab with the luxe label. Given RM’s entrance row standing this weekend, an official ambassadorship appears imminent.
05
of 20
Hoshi From SEVENTEEN at AMI – Alexandre Mattiussi’s Menswear Fall-Winter Present in Paris
Hoshi, whose latest single “Preventing” has been buried in even essentially the most informal fan’s mind because the subunit BSS’s comeback Second Wind in January, attended Paris Trend Week for the very first time. “I had a lot enjoyable,” the efficiency chief tells InStyle of the inspiring journey. “Visuals play a key half in what I do, I hope that I can even be capable of translate this expertise into music and performances that we current.”
06
of 20
Mingyu of SEVENTEEN at Marni’s Fall/Winter Trend Present in Tokyo
As soon as upon a time, SEVENTEEN’s Mingyu walked the runway as a mannequin throughout Seoul’s Trend Week. In Tokyo, the rapper formally earned his unofficial “Trend Icon” title by sitting entrance row at Marni. “If alternatives come up down the street, I might like to proceed on with these experiences,” Mingyu tells InStyle (getting our hopes up for extra Trend Icon Mingyu content material sooner or later).
07
of 20
Joshua of SEVENTEEN at Marni’s Fall/Winter Trend Present in Tokyo
A visit to Trend Week meant an infinite fountain of inspiration for SEVENTEEN’s Joshua. “The general manufacturing and magnificence spoke to me,” the honey-voiced singer tells InStyle about his expertise at Marni’s Tokyo presentation. “I believe it should positively encourage me for my work.”
08
of 20
SUGA of BTS at Valentino’s Haute Couture Present in Paris
Swathed in mushroom coloured silk, Min Yoongi graced Paris Trend Week along with his presence as he flexed his newest job title: world ambassador for Valentino. The BTS producer/idol/icon will proceed globe-trotting as he embarks on his first-ever solo tour beneath his alternate persona, August D, in April. Followers and vogue editors alike are hopeful the rapper’s tourwear will embrace as many Valentino outfits as there are “Yoongi, Marry Me!” indicators within the crowd.
09
of 20
Jeonghan of SEVENTEEN at Saint Laurent’s Males’s Fall/Winter Present in Paris
Regardless that he’s naturally sartorially blessed, Jeonghan nonetheless did his homework earlier than attending the Saint Laurent runway present in Paris.
“I regarded again to earlier collections from YSL and tried to get a greater sense of the model and its ethos upfront,” he tells InStyle. “Attending the present, being there bodily, was eye-opening in a way that there was a lot extra to the expertise than what I may attempt to study by myself.”
10
of 20
ENHYPEN at Prada’s Menswear Assortment in Milan
When ENGENE (ENHYPEN’s devoted fan base) appeared by the hundreds in Milan to catch a glimpse of their bias, the members had been overwhelmed by their enthusiasm. “I used to be conscious that we had followers in Europe, however didn’t count on to see such a giant crowd,” Sunghoon tells InStyle. “I felt grateful and touched by their love and help.”
Inside, the idols had been humbled once more when assembly with Miuccia Prada and Raf Simons, two legends on the style panorama. “They’re two people within the vogue business whom I’ve at all times admired,” Jay defined. “Assembly them within the flesh was a real honor.”
11
of 20
Jackson Wang of GOT7 at Louis Vuitton’s Fall/Winter Males’s Assortment in Paris
Jackson Wang took day without work his MAGICMAN solo world tour to attend Louis Vuitton’s runway present beneath his new title, Home Ambassador for the Parisian model. Subsequent up for the Hong Kong-born rapper: a Coachella look that (we hope) will function extra customized LV.
12
of 20
Taeyang of BIGBANG at Givenchy’s Males’s Prepared-to-Put on Fall/Winter Assortment in Paris
Taeyang is already having a massively profitable yr due to a latest single, “VIBE”’ that includes BTS’s Jimin, and his appointment as a worldwide ambassador for Givenchy. “Taeyang is an inspiring artist – a music pioneer with an genuine, barrier-breaking method of expressing his personal private model, which inserts completely with at this time’s Givenchy aesthetic,” defined Artistic Director Matthew Williams in an announcement in regards to the model’s new relationship with the idol.
“I’m grateful to have the ability to begin this new chapter of my life with Givenchy,” Taeyand stated of the honour. “It holds a particular that means to me, as Givenchy is a model that has impressed me in some ways through the years. Matthew has additionally been a pacesetter in each vogue and tradition for a few years. I look ahead to the thrilling methods to collaborate with Givenchy by way of this partnership.”
13
of 20
Ten of NCT at Saint Laruent Males’s Fall/Winter Present in Paris
NCT’s Ten, well-known for his vocal vary, brought about a Twitter meltdown when he appeared at Saint Laurent’s runway presentation in a chest-baring outfit.
14
of 20
Kai of EXO at Gucci’s Males’s Fall/Winter Present in Milan
EXO’s Kai outshone everybody at Gucci’s Males’s presentation at Milan’s Trend Week whereas carrying a double-breasted, windowpane plaid go well with. The Okay-pop star has been working with Gucci since 2018 and even designed a capsule assortment in 2021. Kai-biased followers have extra than simply his vogue to be enthusiastic about. The singer confirmed he’ll be dropping a brand new solo album, Rover, in March.
15
of 20
Jisoo of Blackpink at Dior’s Haute Couture Present in Paris
Jisoo took day without work from Blackpink’s Born Pink World Tour to attend Dior’s present at Paris Trend Week carrying an ethereal, Hepburn-inspired look from the designer. The “Pink Venom” singer has had an impactful partnership with the luxurious model since Dior named her a worldwide ambassador (impressively, for each its vogue and sweetness strains) in 2021.
16
of 20
G-Dragon of BIGBANG at Chanel’s Haute Couture Present in Paris
G-Dragon has been a well-recognized face at Chanel reveals for years. The rapper walked within the luxurious model’s high fashion present in 2015 and have become the face of Chanel in 2016.
17
of 20
Hanni From NewJeans at Gucci’s Girls’s Assortment Presentation in Milan
NewJeans could also be a rookie woman group, however Hanni proved she’s already a vogue veteran by nabbing a Gucci ambassadorship final October.
18
of 20
Yuqi From (G)I-DLE at Fendi’s Fall/Winter Girls’s Assortment in Milan
Yuqi attended the Fendi runway present trying ethereal in a sheer look punctuated with mint inexperienced.
19
of 20
Jeno From NCT at Ferragamo’s Womenswear Fall/Winter Runway Present in Milan Ferragamo was so excited to have Jeno sit entrance row at their Milan runway that they created a teaser trailer hyping up his look.
Ferragamo was so excited to have Jeno sit entrance row at their Milan runway that it created a teaser trailer hyping up his look.
20
of 20
Pleasure From Pink Velvet at Tod’s Fall/Winter Girls’s Present in Milan
Pleasure celebrated her second yr as a Tod’s ambassador with a visit to view its Milan Trend Week presentation.
