Philip Rose is the brand new deputy director of tourism, Americas on the Jamaica Vacationer Board. (Photograph Credit score: Jamaica Vacationer Board)
The Jamaica
Vacationer Board (JTB) named Philip Rose deputy director of tourism, Americas,
with accountability for the U.S., Caribbean and Latin America, group
officers stated in an announcement. Rose, who replaces the just lately retired Donnie Dawson, took workplace formally on April 1,
stated JTB officers.
“Philip Rose
has a protracted historical past working in tourism to advertise model Jamaica,” stated Edmund
Bartlett, Jamaica’s tourism minister. “All through the years, he has confirmed
himself to be a visionary chief whose quite a few successes have helped to
elevate and preserve Jamaica’s standing as one of many world’s prime tourism
locations.”
Rose most
just lately served as JTB’s regional director within the U.S., with accountability for
overseeing gross sales and advertising within the Northeast. The area is chargeable for the
“largest share of customer arrivals to the island,” based on JTB.
Rose beforehand
held senior-level positions at JTB together with regional director of Canada. Throughout
his tenure on this put up, the nation produced its highest-ever customer arrivals
in Jamaica, officers stated.
Rose is a “international
connector with long-standing relationships” and a “eager skill to establish and
leverage market traits and knowledge,” stated JTB officers. Rose’s digital
experience “led him to pioneer [JTB]’s use of social media as a advertising software,”
officers added.
“It’s an honor
for me to just accept this appointment [from] the Jamaica Vacationer Board, who first
recruited me from the hospitality sector over 20 years in the past,” stated Rose.
“I’ve all the time
been keen about promoting and advertising journey to Jamaica [and] aligning
methods and techniques to satisfy aims and targets,” stated Rose, “so I look
ahead to doing so in an expanded capability.”
